Safelist Marketing - a few comments...

I am pretty sure I have, at least briefly, talked about safelists before. However, I think a few points every now and then are always at place.

First of all, if you’re not already familiar with the term, a safelist is comprised of internet users who have agreed to provide their email addresses in exchange for the ability to regularly promote to the list’s membership. Usually there are hundreds, even thousands or hundreds of thousands, of users in a list - so it may be a very good place to do your promotions. There are free safelists and the ones where you pay for the opportunity to mail the list. Briefly a few points on the free ones:

Most of the free safelists out there are credit-based ones, so you basically get to send as many mails as you read. You get all the mails the other members send out, you open them and read them for a certain amount of time before you throw them away. Easily put.

And that can, believe me, be a real pain. You very soon may have your mailbox full of mails, thousands of them, and you have no time to open them, even less to read them. If you have joined a multitude of different safelists this will very, very soon be such a big problem so you simply give up with them. And with your current mail-provider.

And giving up is not a good option, how can you sell anything or get referrals if you don't show your stuff to people? Henry Ford, the business magnate, put it well when he said; A man who stops advertising to save money is like a man who stops the clock to save time.

I recommend you get a completely different mailing address, one from g-mail is excellent, and set that up for your safelists. That way it won't interrupt with your daily life in a harmful way. Be sure to absolutely NOT use your main email for this.

I will not go into any particular safelist this time, this is gettin long enough as it is, but I can say that the ones I use most at the moment, of the free ones, are European Safelist, Adchiever and Adsolutionline. If you click on those links, you get to their promotionpage and can see for yourself what they have to offer.

The most important thing, one that so many people seem to overlook completely, is the content of your mail. You have to write a good-looking and a selling letter, or the ones getting it will not care for anything else than the credits they get for opening it.

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Sick Leave For Online Marketers

I turned in with a cold. Not bad, but seriously sick enough to feel like staying in bed for a couple of days. Sure, I called in sick (heh!), and my bosses (me, myself and I) were very understanding. But I could not promise myself any paid days off. Paid sick days, often referred to as sick leave or paid sick leave, guarantees workers time off to stay home when they are sick without losing pay or their jobs. A deal that only partly can be applied in a case as mine; "NO, you bugger, you DON'T get paid... But I can't fire you either!"

It is a disaster for most of us marketers that concentrate a big proportion of our marketing strategies and -campaigns on traffic-exchange to get sick. Simply because way too often you won't be able to do those clicks/day demanded to have your ads running.

I am fortunate enough to not bee that sick too often, maybe once every other year at most, but it still got me thinking of how we poor self-employed online marketers can prepare for such a disaster.

One thing, of course, is to stack up a nice pile of credits in all the different places you normally use to advertise... A thing often easier said than done.

Another way is to use a bunch of free safelists, and that is what I did this time. I was lucky enough to have a self-made list of responsible ones that I made a few weeks back while - for a totally different reason - was doing some research on them. And I had a few responses too, lucky me.

So, to help those of you that plan on getting sick in the near future I place that list here:

List Joe

AdSolution

GOT-Safelist

Safelist Extreme

Mass Impact Marketing

I sure, as well as you, do know that a small list of safelist have no chance of compensating you for not being online doing the work yourself. As a marketer we NEED to be there - the personal contact is so important, but if it can prevent us from doing a bankruptcy it is good.

If you have any other ways on your mind, please feel more than free to share them!