Mini-course in e-mail marketing by Patric Chan...

Yes, I know. It might seem like I have a thing for Patric Chan, and I admit I kind of have. The stuff he provide for us is simply amazing! A while back I posted about the free "72 amazing ways to internet profits" he gives away for free. You can check out the post HERE.

Well, yesterday, in my post about free safelists, I briefly talked about the importance of writing good sales-letters when you do e-mail marketing. Surprise, surprise, Patric Chan made a mini-course, called "Mini-course 2.0", on that subject too. What makes this one so amazing is the fact that you get to download different templates where you simply fill in the details about your offer and voilá - you are ready to send yor mail!

The course consist of four modules, as follows:

Module #1: Optin Page. You’ll discover how to layout a money-making plan as well as layout a persuasive, high-converting opt-in page to get website visitors to subscribe.
Module #2: Mini-Course Creation. This is where you’ll find out how to create a mini-course that will have subscribers beating a path to your opt-in page subscription form.
Module #3: Email Strategy. Discover how to convert your subscribers into customers who buy from you again and again. This is where the money’s at.
Module #4: Traffic Generation. Get traffic to your opt-page in order to build a big, responsive list and of course, make money from it.

So, head over there and have a look - I promise you it is worth your time!

Safelist Marketing - a few comments...

I am pretty sure I have, at least briefly, talked about safelists before. However, I think a few points every now and then are always at place.

First of all, if you’re not already familiar with the term, a safelist is comprised of internet users who have agreed to provide their email addresses in exchange for the ability to regularly promote to the list’s membership. Usually there are hundreds, even thousands or hundreds of thousands, of users in a list - so it may be a very good place to do your promotions. There are free safelists and the ones where you pay for the opportunity to mail the list. Briefly a few points on the free ones:

Most of the free safelists out there are credit-based ones, so you basically get to send as many mails as you read. You get all the mails the other members send out, you open them and read them for a certain amount of time before you throw them away. Easily put.

And that can, believe me, be a real pain. You very soon may have your mailbox full of mails, thousands of them, and you have no time to open them, even less to read them. If you have joined a multitude of different safelists this will very, very soon be such a big problem so you simply give up with them. And with your current mail-provider.

And giving up is not a good option, how can you sell anything or get referrals if you don't show your stuff to people? Henry Ford, the business magnate, put it well when he said; A man who stops advertising to save money is like a man who stops the clock to save time.

I recommend you get a completely different mailing address, one from g-mail is excellent, and set that up for your safelists. That way it won't interrupt with your daily life in a harmful way. Be sure to absolutely NOT use your main email for this.

I will not go into any particular safelist this time, this is gettin long enough as it is, but I can say that the ones I use most at the moment, of the free ones, are European Safelist, Adchiever and Adsolutionline. If you click on those links, you get to their promotionpage and can see for yourself what they have to offer.

The most important thing, one that so many people seem to overlook completely, is the content of your mail. You have to write a good-looking and a selling letter, or the ones getting it will not care for anything else than the credits they get for opening it.

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