2 Apr 2008

Capture those Leads!

One of the best ways of marketing is, and has always been, direct marketing. Before marketing went online we used to have to run around and sign up friends, family and complete strangers we met on the street.
Now when we are so called 'Online Marketers', we still have to use the same technique. Only a bit modified. If you go spamming complete strangers with e-mails, I can guarantee you that all of your efforts will result in closed accounts and maybe even lawsuits. Not good, huh?

So how do you find and approach those strangers? Simply by 'capturing leads'. You get them to sign up for this or that, could be a newsletter, a website membership or anything else you can think of. Then, when they have agreed to recieve mails from you, you are allowed to spam them... until they close you down. ;) Yep, gotta be careful there. Too much is always too much.

Here is an example of a leadcapturing splashpage:
The thing that makes that one so fantastic, at least in my opinion, is the fact that it also automatically build you a huge downline!

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